OUR STRATEGIC FRAMEWORK
PURPOSE
To build a better future in Africa’s sport industry.
MISSION
To unlock the potential of every African athlete, organization, and sport industry professional.
VISION
For Africa to be a global hub for sports & entertainment.
VALUES
Community • Curiosity • Creativity • Integrity • Entrepreneurship
OUR LOGO STORY
The Asebi logo serves as a visual illustration of Asebi’s purpose and draws inspiration from our founder’s Asante (an Akan ethnic group of Ghana) roots. The stylized ‘A’ letter, which connotes Asebi, honors a well-known kente cloth pattern known as Asebihene (“Chief of Asebi” in the Asante Twi language). Traditionally, this kente pattern was woven using a combination of blue dyed cotton and cotton left in its natural, off-white color. This is why we were intentional in choosing a variant of blue for our Asebi icon, while our secondary color is off-white cotton. Like all kente patterns, this cloth weaving process requires ample exertion, perseverance, and creativity. This practice parallels Asebi’s engagement in the arduous but imaginative work that will enable Africa’s sport industry to flourish.
Meanwhile, the complementing shapes on either side of the stylized ‘A’ letter depict a pair of Atumpan drums. In Asante culture, the Atumpan are regarded as “talking” drums and are used to communicate a message to a person or group of people within a social setting. The Atumpan, therefore, symbolize Asebi's commitment to telling new, successful stories about Africa's sport industry.