FOUNDING

Asebi [Ah-seh-bee] is a growing community committed to unlocking Africa’s greatest opportunity: its talent.

The idea for Asebi emerged in 2020 through conversations between our founder, Dr. Kwame Agyemang, and leaders across Africa who shared a common belief: Africa’s future depends less on discovering talent and more on building systems that allow it to thrive. Sport became our starting point, not only because Africa’s athletic talent is world-class, but because sport reflects how the real world works. It intersects with health, business, media, technology, governance, and culture, making it a powerful lens for understanding opportunity, leadership, and relevance in learning.

In 2022, Dr. Agyemang took a sabbatical from The Ohio State University to live and work in Ghana. What he observed was not a lack of talent or ambition, but a persistent gap between potential and opportunity, driven by shortcomings in education, leadership, and infrastructure.

These insights led to a simple conclusion: Africa’s challenge is not growing one sector, but unlocking talent through relevance. In 2023, Asebi was launched to explore this work, guided by one question: How do we unlock Africa’s talent by making learning relevant, applied, and connected to real life at scale?

WHO WE ARE

Asebi is a community of educators, industry professionals, athletes, creatives, entrepreneurs, policymakers, and partners united by a shared belief in Africa’s potential.

Our work extends beyond any single industry. We are connected by a commitment to building systems that help talent grow, adapt, and lead, whether in sport, technology, health, business, policy, or the creative economy.

We understand that transformation is complex and rarely linear. What others see as constraints, we see as design challenges. What feels impossible, we approach as an opportunity to reimagine how things could work.

Together, we are building pathways that help African talent move from potential to impact.

OUR LOGO STORY

The Asebi logo reflects both heritage and purpose.

The stylized “A” draws inspiration from Asebihene, a traditional kente cloth pattern rooted in the founder’s Asante heritage. Historically woven from blue-dyed cotton and natural off-white fibers, the pattern symbolizes leadership, craftsmanship, and resilience. These qualities mirror Asebi’s commitment to the long, creative work of building systems that foster talent's flourishing.

Flanking the central form are shapes inspired by the Atumpan—the traditional Asante “talking drums.” In Akan culture, the Atumpan are instruments of communication that convey meaning, history, and collective identity.

Together, these elements represent Asebi’s role as both builder and messenger: honoring heritage, communicating purpose, and contributing to new stories of African talent, possibility, and leadership.

FOUNDING

WHO WE ARE

OUR LOGO STORY

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