Asebi is a network of independent initiatives that share a vision of transforming Africa into a global hub for sports and entertainment.
We imagine a world where no African athlete or organization feels limited in the pursuit of their dreams.
Through our work, we are building a better future in Africa’s sport industry and creating new pathways for African talent to share its story with the world in ways that were previously unimaginable.
To kickstart our impact, we are launching the first of the Asebi network of initiatives: The Asebi Foundation. Through our foundation, we will help emerging African talent in sport & entertainment develop the skills and experiences necessary to make a positive impact on Africa's sport industry.
For decades, African leaders have largely ignored investing in their sport industry, unable to see its potential to contribute to inclusive and sustainable socioeconomic development. More recently, however, growing the sport industry has increasingly become a key national priority for various African leaders. Continuing to grow this industry is critical to Africa’s future. This is why we view our work as more than just sport.