ASEBI BUSINESS OF SPORTS WORKSHOP

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Individuals and organizations operating in Africa's sport industry encounter distinct social, political and economic circumstances. This can cause unique challenges but also thrilling prospects! Are you an individual brand, mid-senior level professional, or entrepreneur who desires to better understand these challenges and generate creative solutions to address them? If so, The Asebi Foundation's Business of Sports Workshop is the program for you! 

The program was initiated to further advance the knowledge of current professionals working in Africa's sport industry and those who may be interested in doing business with athletes and sport organizations (for example, corporate partners). In this annual 2-day workshop, participants have the benefit of learning from world class faculty and professionals, discussing Africa-focused cases, and panels where participants hear from fellow professionals about their experiences establishing and building their brand.

Key Educational Benefits

• Learning how to design and implement locally tailored strategies for success in African markets and beyond;
• Gathering unique perspectives from classmates spanning various African nations, cultures, and experiences;
• Acquiring knowledge to advance your brand or organization’s ability to innovate;
• Crafting new ways to connect with stakeholders near and afar; and
• Building a network of like-minded people who will transform Africa's sport industry.

Who This Program is Designed For

This type of education validates its worth by the who attends. The cross-pollination of ideas and experiences between individuals from various backgrounds makes way for exciting classroom discussion.  As such, this program experience is designed for individuals in the following roles:

• Senior and mid-level managers or executives who lead teams and organizations;
• Entrepreneurs;
• Government officials and policymakers;
• Individual brands such as current and former athletes, musicians, artists, athletes, film makers, and other creatives; and
• Agents, brand managers, who work with and represent people and organizations in the creative sector.

Program Announcement

The Asebi Foundation plans to accept its first cohort of participants for a session occurring sometime during the summer of 2025. Subscribe to our email list below to stay updated about the Foundation, the application window, and exact dates.